Takata Airbag PSA
for Mercedes-Benz
When defective Takata airbags deploy, they shoot sharp metal shrapnel directly at drivers and passengers. Yet millions of drivers put off getting their free repair. This PSA is meant to educate these drivers.
Social Extension
For this execution, we wanted to really bring home the danger that comes with not replacing Takata airbags,
Front of Direct Mail piece
Inside of Direct Mail piece
